Zone fitness market research

Zone fitness market research According to Kotler, P. (1988) marketing is a social and managerial process by which individuals and groups can obtain what they need and what they want. This can be achieved by creating, offering and exchanging products of value with others. The figure below illustrates the core concepts of marketing like needs, wants and demands, Product, value, cost, satisfaction and other concepts. Needs, wants demands Product Value, cost satisfaction Exchange transactions relationships Markets Marketing marketers Fig: 1.0. Core Concepts of Marketing Zone fitness is the new health and fitness company based in Huddersfield. Due to the continued growth of the health and fitness market in the UK, the company was formed. The company offers a range of health and fitness services on a membership only basis. Zone fitness operates 1 mile away from town centre in a place which was previously furniture warehouse. Few of the companys facilities are, rowing machines, exercise bikes, weights etc. One of the important parts of the services to the members is that there is an initial joining fee and the range changes according to the period of membership taken out for. The company was formed by three friends with now previous managerial or marketing experience or knowledge. The company is three years old and now has employs a total of 15 staff. The company is looking to grow in future both in terms of members and also in terms of health and fitness facilities offered but feel it now need to become more effective at marketing in order to face the competition. As a marketing consultant a report has been produced, to increase and improve the companys marketing activities. The overall review of the report covers areas such as, industry analysis, market segmentation, targeting, position, pricing strategy, etc. INDUSTRY ANALYSIS According to Brassington and Pettitt (2006), the industry analysis aim is to determine and understand the evolving opportunities and threats of the markets as they relate to the strengths and weakness of the health and fitness firm. The analysis covers areas such as size, growth, profits, cost structure, competitors, etc. MACRO ENVIRONMENT Economic environment is the general changes the economic conditions and the changes in pattern of the income distribution of the customers as well as the operation of the economic system are responsible for a variety of economic phenomena. These involve factors such as fluctuations, trade, economic growth rate, inflation and recession. (Peter, 2008) Socio-cultural environment is the attitudes towards the physical fitness and general wellness and individual ways of life of the customers and standards formed by the cultures and changing social values. (Johnson, et al., 2008) Political environment is the government with its political involvement and the legislation as the main components which can change the political as well as influence of the key issues in the companies such as policies, regulations etc. (Peter, 2008) Technological environment is responsible for the innovation and changes of the equipments such as tread mills, bikes, weights machines and also supplements. The development and new equipments can have an effect on the future of the Zone Fitness. The technology can change the emergence of the many substitute products. (Armstrong, et al., 2009) MICRO ENVIRONMENT SUPPLIER: Suppliers form an important link to the companys overall value delivery system. It provides the resources needed by the company to produce its goods and services. The Zone Fitness management must watch supply availability such as supply shortages, delays and other events which can cost sales in the short term and damage customer satisfaction. (Gilligan, et al., 2009) CUSTOMER: The Company needs to study the types of customer markets. Consumer markets consist of individuals or households that need services and health care activities for personal consumption. Business markets where the company can sell the services to the employees and for further processing. Reseller markets where the company can buy the facilities for certain profits. (Gilligan, et al., 2009) COMPETITOR: The marketing concept states that to be successful a company must provide greater customer value and satisfaction than its competitors. The Zone Fitness Management must do more than simply adapting to the needs of the customers. They must gain strategic advantage by positing their offerings strongly against competitors offerings. (Armstrong, et al., 2009) MARKET SUMMARY The UK health fitness clubs can be divided into two sectors: health clubs which are privately owned and leisure centres which are owned by the local authorities. Leisure centres which are defined as public facilities are changing to cope up with shifting consumer priorities and financial measures. UK has over 5,750 indoor facilities for keeping fit. The health club is still fairly fragmented, but there are now 10 large chains including David Lloyd leisure, Fitness First, Virgin Active and LA Fitness. (The Leisure Database, 2007) MARKET DEMOGRAPHICS Population of UK: 62,348,447 as of July 2010. Age Structure: 0-14 years: 16.7% (male 5,233,756/female 4,986,131) 15-64 years: 67.1% (male 20,774,192/female 20,246,519) 65 and over: 16.2% (male 4,259,654/female 5,612,953) Median Age: Total: 39.8 years Male: 38.6 years Female: 40.9 years (Mouseprice, 2010) MARKET SIZE GROWTH The UK health fitness industry has a revenue estimated almost  £3.6 billion and 11.9% of the UK population are registered as members in the health and fitness or publicly-owned fitness facilities. The membership has been growing up by 3% since 2006 and now there are over 230 new public and private facilities that have been added to the health and fitness industry portfolio. Almost 90% of the UK population lives within 2 miles of a private health or publicly-owned fitness facilities. UK market for health and fitness club has increased by a moderate of 1% in nominal terms, by 2010. (Research and Markets, 2010) On contrary to this, annual growth rates have been declined from 7% in 2006 to just 1% by 2010. Both of which, exerted a downward pressure on disposable income and consumer confidence, reducing demand for health and fitness centres as the money is spent on necessities rather than luxuries. Moreover, annual growth is also believed to have slowed due to increased saturation and competition in the market, which has led to a reduction in membership fees in the private sector. (The Leisure Database, 2007) The membership penetration is 33% higher in London than the UK average and also obesity risk rates are 65% lower in London. The Southwest region is another area in UK to have lower risk in obesity by 34%, but the membership penetration level is higher by 3% the UK average. The regions of North East and South West have largest membership growth in private club memberships whilst the East Midlands topped the impressive growth rates in the public sector. (Corporate Fitness, 2010) 3.0. PORTERS FIVE FORCES A Porters five forces analyses explore five different principal factors, which determine the attractiveness of a health fitness market. Bargaining power of buyers Zone Fitness Threat of new entrants Bargaining power of suppliers Competitive rivalry within an industry Threat of substitute products Fig.2.0. Porters five forces for Zone Fitness Threat of new entrants: The barriers to the new entrants are very high. The main development of private gymnasium and leisure centres on the country which take years and capital required have put smaller companies out of the picture. Some of the health clubs are combined and franchised, but all existing major big companies have sufficient back up support to make themselves unattractive for acquisitions. The domination of some of the big health and fitness companies insure that they can manage a threshold level of profitability. (Euromonitor International, 2010) Bargaining power of suppliers: Suppliers have low bargaining poor over health and fitness centres due to strong brand power and distribution capabilities of the companies and due to fragmented supplying industry. The need for facilities and equipments is to explore and re-conceive their business models, like by playing on the customers experience issue and to try to arrive at a more profitable but risky mode. These kinds of initiatives might also help moderate the stance of health and fitness companies. (Market and Business Development, 2010) Bargaining power of buyers: Buyers have a strong bargaining power over health and fitness companies because of the range of choices the buyers have. All major companies sell same facilities and at nearly same price so buyer can switch to another company without any doubt. Nearly 94% of customers today have choice of three or more health and fitness companies which can be available to them within 5 minutes of range and many other leisure centres as well. Numerous companies are competing for their business with facilities of varying size and formats. Power of buyers is high and companies that raise prices are likely to lose customers. (Research and Markets, 2010) Threat of substitute products: Health and fitness centres in the available sector are an available alternative for customers, but there has been some convergence between these two sectors as the companies extend their formats. (Euromonitor International, 2010) Competitive rivalry within an industry: The rivalry is intense even though the market is concentrated, especially among the top companies. At a micro level the industry rivalry is centred and a limitation strategy that the major companies resort to if one initiative is successful. The rivalry among major companies is intense and this has led to a price war between companies. This is because the companies sustain the declining profitability without exiting the market and there is no incentive for major companies to rush into extreme and profit eroding price war. (Aaker and McLaughlin 2010) 3.1. COMPETITION Zone Fitness has a highly competitive market in Huddersfield, but the following four will be direct competitors due to their establishment in and around Huddersfield. Bodyzone Fitness Centre Unit 11f/Nortonthorpe Mills/Nortonthorpe Industrial Estate Wakefield R Scissett Huddersfield, West Yorkshire, HD8 9LA Website: www.bodyzonefitnesscentre.co.uk Services offered: gymnasium, beauty centre, health club, aerobics, swimming, and sauna and cardio theatre. (The Fitmap, 2008) Fitness First Lockwood Park Brewery Drive Huddersfield, West Yorkshire, HD4 6EN 01484 429000 Website: http://www.fitnessfirst.com Services offered: gym, cardio theatre, spinning room, x-press workout, crà ¨che, squash, studio, lounge, juice bar, personal trainers, sauna, and steam room, aroma and sun bed. (The Fitmap, 2008) University of Huddersfield Gym Sports Hall Queensgate, Huddersfield, HD1 3DH 01484 472093 Website: http://www.hud.ac.uk/uni/about/campus_facilities/06_sports_hall/1_html/the_gym Services offered: cardiovascular training, step n tones, boxercise, groove n move, hula hoops, kettlebell, boot camp, pilates, abdominal blast, sports team camp, yoga, kung fu, spinning, tae kwon do and swimming. (Bizplan Cover, 2009) MARKET SEGMENTATION, TARGETING AND POSITIONING Market segmentation can be defined as the process of dividing the total market into segments or target market of consumers with common needs or characteristics and selecting one or more segments to target with a marketing mix. Zone Fitness company needs to know the needs and wants of their customers to better enable them to provide facilities and services that will satisfy the customer needs and wants. This may be problematic as there are numerous health and fitness facilities in the consumer market which the company can satisfy. Therefore, Zone Fitness must divide its market into various needs and wants. This is the process of the segmentation. (Cant, et al., 2009) The company must next decide which market segments needs it can best satisfy. The company should develop its marketing offers such as facilities and membership discounts and the process of deciding which segment to pursue is referred to as targeting market. Therefore, targeting deals with the process whereby a marketing mix is tailored to fit some specific customers. (Aaker and McLaughlin 2010) Positioning refers to the creation of a specific image or perception of the facilities and services by consumers in a selected target market. It is therefore the way in which consumers view competitive brands or types of products. For new products it means how the company wants to compare the new item in terms of its predecessors. The company will need attempt to establish a favourable position for its product by means of marketing communication such as advertising, however as it is believed that the product positioning is limited to advertising is no longer appropriate. (Ouwersloot and Duncan 2008) 4. SWOT ANALYSIS Many companies evaluate opportunities utilizing an analysis framework referred to as SWOT. It is an acronym for strengths, weakness, opportunities and threats that can be investigated and can be used in early stages like market planning and decision making for zone fitness. On one hand it operates the matching of vital strengths with major environment opportunities and on the other hand it provides for improvising weaknesses and possibilities of risk in the zone fitness marketing. (Cant, et al., 2009) STRENGHTS: Zone Fitness is more committed towards a result orientated approach to maintain its customers in a highly competitive market. Facilities and health programmes are well taught according to the need of Zone Fitness. Reduction in fees and discount in membership service in entire market of UK. Also Zone Fitness has well trained and qualified staff. Personal services, individual programmes and advice are seen as being a key part of competitive success. (About Health Clubs, 2009) WEAKNESS: Personal training and individual programmes can be expensive. There are no swimming facilities which can be a problem in providing services to a large pool of members. Marketing budget is very short to attract business clients. (NetMBA, 2009) OOPURTUNITIES: Health and fitness clubs are rapidly growing in UK. Increasing health conditions and diseases such a obesity are causing people to join and pay more importance to exercise and health care activities. Health clubs and gym have become a routine of life in the peoples daily schedule. A low income area can be of special focus for zone fitness which is mostly ignored by rival competitors. (NetMBA, 2009) THREATS: One of the main threats could be because of recession and economic downturn, which can slowdown the growth of health and fitness industry. Low cost equipments are also available in the markets for home exercise. Although market is rapidly growing a small level threat can be of low cost offers from well established competitors. (About Health Clubs, 2009) MARKETING MIX Zone Fitness companys marketing mix is based on the factors of product, cost, distribution and advertising. PRODUCT: Health and fitness services: Rowing machines Exercise bikes Weights Aerobics Yoga Steam room Sauna, tanning rooms Massage services and Jacuzzis PRICE: Zone Fitness will be facing a challenge with highly competitive markets such as David Lloyd, Fitness First, etc. Therefore company is offering services at cost less than existing market standards with reduced fees for the under 18s and over 55s and discounts for the family memberships, etc. A new member for yearly membership would pay an initial joining fee of  £100 and a yearly membership of  £500. This would give members an unlimited access of the services and facilities of the company. PLACE: Zone Fitness company is located within the 1 mile radius of the town centre of Huddersfield. The company has a direct supply of their facilities and will not be involving in any kind of franchise or network. PROMOTION: Zone Fitness can use newspapers, magazines, internet, television and radio as the medium of advertising. In addition they could also print brochures for creating awareness in the market about their health and fitness services. (Cant, et al., 2009) INTEGRATED MARKETING COMMUNICATIONS (IMC) STRATEGY Integrated Marketing Communications is a cross-functional process of creating and nourishing profitable relationships with customers and other stake holders strategically controlling or influencing all messages sent to these groups and encouraging them. The marketing mix of an organisation for tangible products compress of four elements, these are; marketing communications, price, promotions and distribution. The marketing communication element influences the other three elements; therefore it is important for Zone Fitness to be aware of their relationship between these four elements, while designing and planning the marketing strategy. (Ouwersloot and Duncan 2008) The responsibility of Zone Fitness management is to compile a programme that establishes a framework for the development, implementation, coordination and control of companys marketing communications. The aim of such a programme is to develop an effectiveness IMC programme that targets the customers in an attempt to influence their attitudes and behaviour. STRATEGIES OBJECTIVES Setting the IMC objectives and compiling it with the budget are crucial activities in the marketing communications department. IMC objectives and the budget constitute two basic guidelines and constraint in the formulation of an IMC strategy and for the various elements. The period within which the IMC objectives and strategies must be achieved covers the same period which all activities of the various marketing communication elements are implemented. (Hutt and Speh 2009) IMC objectives and strategies the Zone Fitness can follow are: The objectives must be formulated and once they have been, a provisional marketing communication budget must be prepared on the basis of the formulated goal. Marketing communications development and different strategies for each element are usually the most comprehensive of all phases. Each marketing communications element plays a unique role in achieving the integrated marketing communications objectives. The IMC decisions must be co-ordinated to prevent element being singled out. The decision taken must be synchronised by the company so that the ultimate objective can be reached without any form of duplication and resultant additional cost. After that there should be the development of an action plan for each IMC strategy. This is the operational programme, which is very detailed and contains activities, responsibilities and time frames. The penultimate is the measurement of the IMC effectiveness. It is important to ascertain whether the IMC programme has achieved its objective. The continual feedback on the effectiveness of the IMC strategy and programme so that deviations from the formulated objectives can be evaluated with a view to taking corrective measures. In the overall summary the IMC objectives and strategies must be derives from the marketing strategies and elements such as advertising, personal selling, promotions, publicity, public relations and e-communications must be derived from the marketing communications strategies for Zone Fitness company. (Ouwersloot and Duncan 2008)

Because I could Not Stop for Death values

â€Å"Because I Could Not Stop For Death† Emily Dickinson During the start of the realist movement, Emily Dickinson wrote â€Å"Because I could Not Stop for Death,† questioning the communal values of religion and eternity. The poem, at first, looks to be about the eternal afterlife, but with closer inspection of the language, (i. e. â€Å"Surmised† is a word of uncertainty) we find that she is actually not sure about the eternity of afterlife and all it entails. The 19th century was the beginning of a new era. Science and religion were beginning to intersect and to ome, clash.Dickinson's poem, in a way, is a direct comparison of this battle, as she is obviously struggling with idea of eternity and the traditional belief of the afterlife being heaven or hell. Dickinson uses realism in this poem by speaking of the reality of death, an event every living thing will experience, while using symbolism and personification. Death is personified as a gentleman who is gent ly taking her on a carriage ride. The first two lines, â€Å"Because I could not stop for Death/He kindly stopped for me-â€Å"(Dickinson, Line -2) symbolizes that the narrator has died but not on her own terms.She was not prepared for death, but Death â€Å"kindly' stopped for her. Dickinson personifies death, but is talking about the actual event of dying. Unlike the common fear among society of death, this Journey is calm and peaceful: â€Å"He knew no haste† (Dickinson, Line 5) and â€Å"For His Civility' (Dickinson Line 8) are phrases used to describe the gentle nature of death. On her Journey, she reflects the stages of her life. â€Å"We passed the School, where Children strove† (Dickinson,line 9) represents her childhood or youth.We passed the Fields of Gazing Grain† (Dickinson,line 1 1) represents the maturity of adulthood, and â€Å"We passed the Setting Sun† (Dickinson, line 12) represents the end. All of these events are common to everyone; childhood, adulthood, and death. Carol Frost writes, â€Å"There are no lectures and no overt theological speculations†¦ † . Hidden under the symbolism, lies only the process of dying. The poem questions the traditional values of religion and the beliefs that after death, comes eternity in a heavenly paradise.She is not accompanied by angels, here is no light leading to eternity, or visions of God reaching out his hands to embrace ner returning soul. Her actual beliets are unclear, but sne was clearly not religious. â€Å"Emily Dickenson lived in a time defined by the struggle to reconcile traditional Christian beliefs with newly emerging scientific concepts, the most influential being Darwinism. Dickinson's struggles with faith and doubt reflect her society's diverse perceptions of God, nature, and humankind. † (The Church). The scene as she comes closer to her destination is slowly getting dark and cold.We passed the Setting Sun/Or rather-He passed US† an d â€Å"The Dews drew quivering and chill† (Dickinson, lines 12-14) represent the leaving of the physical world and entering a dreary existence. At first, death was kind and now he's lured her into the darkness. A common belief among religious people is that when one dies, they enter a euphoric afterlife. As she reflects on the day of her death, she says, â€Å"Since then-tis Centuries- and yet/Feels shorter than the day/' first surmised the Horses' Heads/Were toward Eternity-â€Å"(Dickinson, lines 21-24).Dickinson gives no clear answer about her existence after death, but by the tone, she does not appear to be in a magical place. She also leaves the answer open to the reader's imagination by saying the centuries seemed shorter than the day she assumed she was going towards eternity. The 19th century introduced the ideology that mankind's creation had scientific explanations, and the beginning of the realist movement. These events mixed with Dickinson's already formed skep ticism, resulted in the creation of, â€Å"Because I Could Not Stop for Death†.

Techniques for Argumentative Essay Topics Blue Collar Vs White Collar That Only the Pros Know

Techniques for Argumentative Essay Topics Blue Collar Vs White Collar That Only the Pros Know These are the types of things you'll be exploring when you compose a parenting argumentative essay. As we begin to think about that idea, here are some suggestions to get you started on your own essay. That which we're searching for in an argumentative essay topic is something that may expand people's minds and permit them to have a look at a topic in a new light. Argumentative essay topics are so important since they are debatableand it's critical to at all times be critically contemplating the world around us. There are several people needed in the world to do a few jobs that which most individuals would not do. Complex sites can be produced this way, and a person doing only building websites is very likely to go broke unless they chance to be exceptional designers. There is an increasing problem with Third World women and how they're used. Communities such as these are referring to a new sort of financial revolution, a huge shift in the economy. Serious small business decisions will rely on humans for quite a while yet. You must make your choices. It's just so nice once you find good people which take pride the service they supply! So, make certain to take off the blinders and provide the situation an honest look prior to making any decisions. Definitions of Argumentative Essay Topics Blue Collar Vs White Collar Essays might be lightly modified for readability or to defend the anonymity of contributors, but we don't edit essay examples ahead of publication. Reading example essays works precisely the same way! Making is frequently the ideal bridge you'll find. Problems wouldn't stay problems in the event that you might easily solve them. Argumentative Essay Topics Blue Collar Vs White Collar White collar jobs need high educational qualification, mental sharpness, superior wisdom and expertise in a specific area. White collar crime remains very hard to detect. Generally, white collar crimes are committed by busines s people that are in a position to access considerable amounts of money, though the expression may be applied to others who pilfer monies in different conditions. The expression white collar crime covers a wide selection of crimes, but all of them involve crimes committed through deceit with the intention of gaining money or other assets. By way of example, in the USA there's a ban on using the info received for industrial purposes. The historical foundation for both terms might not have changed radically from their origins. No appropriate respect is supplied to the people who form the very foundation of society. Employing electronic payment rather than using check is a great process to cut back white collar crime. Or it may be more pessimistic, on the grounds that the surplus productivity machines will generate will earn a significant area of the workforce redundant and not needed. In Connecticut, for instance, you will need a yearly income of $659,979 to be in the 1 percent. They're also not as expensive to deploy than humans who want offices and wellness benefits. When it may make for good headlines, the fact remains, what will actually happen can't truly be predicted in any way. The barrier to entry for the majority of companies drops dramatically in that scenario, as you will need a lot smaller capital investment to supply a good or support. Earnings within this sector are safeguarded from taxation by unsaid rules. As everyone probably knows, we frequently criticize local officials who don't implement and don't understand today's changes and reforms. Economists, specifically, disagree with this outcome. So keep looking until you discover it. One, corporate writing jobs need an English level. The blue collar worker may not make a salary in any way, he may be working for hourly wages, or he can get paid for each and every product produced or assembled. Reasonable prices and terrific support. Much like physical wellness, creativity demands constant exercising. Blue-collar work is often paid hourly wage-labor, even though some professionals might be covered by the undertaking or salaried. Secondly, a few of the skills that workers have today isn't going to be useful following this revolution', which may indeed cause short-term unemployment. Whenever you get standardization, you lower the demand for programmers and decrease the complexity of that code.

Spanish Cell Phone and Social Media Abbreviations

Do you want to send cellphone text messages to your Spanish-speaking friends? Or communicate with them on Facebook or other social media (known as medios sociales in Spanish)? Youll find it easy with this texting and social media abbreviation glossary. Sending messages in Spanish can pose a challenge in typing accented letters and Spanish punctuation, as the method isnt always intuitive and varies with the software. But that hasnt prevented cellphone chat — technically known in both English and Spanish as SMS (for Short Message Service) — from becoming useful for Spanish speakers worldwide. The term is common in Spanish, where SMS is pronounced as would be esemese. Phone Texting Abbreviations Cellphone abbreviations are far from standardized, but here are some of them you may come across or want to try using yourself. 100pre — siempre — alwaysa10 — adià ³s — goodbyea2 — adià ³s — goodbyeac — hace — (form of hacer)aki — aquà ­ — hereamr — amor — loveaora — ahora — nowasdc — al salir de clase — after classasias — gracias — thanksb — bien — well, goodbb — bebà © — babybbr — bbr — to drinkbs, bss — besos — kissesbye — adià ³s — goodbyeb7s — besitos — kissesc — sà ©, se — I know; (reflexive pronoun)cam — cà ¡mara — cameracdo — cuando —  whenchao, chau — adià ³s — goodbyed — de — from, ofd2 — dedos — fingersdcr — decir — to saydew, dw — adià ³s — goodbyedfcl — difà ­cil — difficultdim — dime — tell mednd — dà ³nde — whereems — hemos — We haveers — eres tà º — you are, are youers2 — eres tà º — are youexo — hecho — acteys — ellos — they inde — fin de semana — weekendfsta — fiesta — partygrrr — enfadado — angryhl — hasta luego — see you laterhla — hola — helloiwal — igual — equalk — que, quà © — that, whatkbza — cabeza — headkls — clase — classkm — como — as, likekntm — cuà ©ntame — tell meKO — estoy muerto — Im in big trouble.kyat — cà ¡llate — Shut up.m1ml — mà ¡ndame un mensaje luego — Send me a message later.mim — misià ³n imposible — mission impossiblemsj — msnsaje — messagemxo — mucho — a lotnph — no puedo hablar — I cant talk now.npn — no pasa nada — nothings happeningpa — para, padre — for, fatherpco — poco — a littlepdt — pià ©rdete — get lostpf — por favor — pleasepls — por favo r — pleasepq — porque, porquà © — because, whyq — que  Ã¢â‚¬â€ that, whatq acs? —  ¿Quà © haces? — What are you doing?qand, qando — cuando, cuà ¡ndo — whenqdms — quedamos — were stayingq plomo! —  ¡Quà © plomo! — What a drag!q qrs? —  ¿Quà © quieres? — What do you want?q risa! —  ¡Quà © risa! — What a laugh!q sea — quà © sea — whateverq tal? — quà © tal — Whats happening?br/>salu2 — saludos — hello, goodbyesbs? —  ¿sabes? — Do you know?sms — mensaje — messagespro — espero — I hopet — te — you (as object pronoun)tas OK? —  ¿Està ¡s bien? — Are you OK?tb — tambià ©n — alsotq — te quiero — I love youtqi — tengo que irme — I have to leaveuni — universidad — university, collegevns? â€⠀  ¿Vienes? — Are you coming?vos — vosotros — you (plural)wpa —  ¡Guapa! — Sweet!xdon — perdà ³n — sorryxfa — por favor — pleasexo — pero — butxq — porque, porquà © — because, whyymam, ymm — llà ¡mame — call mezzz — dormir — sleeping — mà ¡s — more:) — feliz, alegre — happy:( — triste — sado- — mà ¡s o menos — more or less- — menos — less:p — sacar lengua — tongue sticking out;) — guià ±o — wink Many of the messages using a q for que or quà © can also be expressed with a k, such as tki for tengo que irme. A few popular abbreviations for vulgar words arent included in this list. Social Media Abbreviations and Vocabulary Many of the abbreviations above are also commonly used in social media such as Facebook and Twitter. Here are some others that are commonly used: AHRE, ahre — (origin uncertain) — A word, especially common in Argentina, used to indicate that what has just been said should be understood ironically or as a joke, something like the way the winking symbol can be used ALV — a la verga — A common insult, cam be considered vulgar etiqueta — The word for label, preferred by some for hashtag mensaje directo, mensaje privado — Private message Vocabulary Related to Text Messaging Although its frowned on by purists and isnt in most dictionaries, the verb textear is often used as the equivalent of to text. It is conjugated as a regular verb. The noun form is a cognate, texto. Another verb derived from English is chatear, to chat. A text message is a mensaje de texto. To send such as message is enviar un mensaje de texto. Words for cellphone include telà ©fono celular or celular, more common in Latin America; and telà ©fono mà ³vil or mà ³vil, more common in Spain. A smartphone is a telà ©fono inteligente, although use of the English word, sometimes spelled esmartfà ³n, is frequent. A messaging app is an aplicacià ³n de mensajes or app de mensajes.